Question 2: To what extent has social media altered how media products are consumed?
Social media has greatly affected the way in which forms of media are consumed today, compared to how they were consumed in the past. When games first began releasing there was no form of social media to spread awareness of the game (the only real ways of spreading awareness of video games were commercials, magazines, and word of mouth.) This has drastically changed in today's age with the introduction of social media. One of the biggest examples of social media is YouTube. On YouTube, people can watch content creators provide gameplay of video games for entertainment. When content creators provide gameplay of a game they’re playing it can make the game extremely popular. Some video game companies even pay content creators to play their game. Even if content creators do not play a company's game, the company can still get their game shown through advertisements before and during videos. This has greatly increased the popularity of games, which has made the distribution of video games a lot greater.
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AuthorAndrew S Burke, P7 AICE Media Studies, Cambridge student Archives
April 2021
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