Question 1: How far is marketing important in the media area you have studied?
In the media area/industry of video games marketing is an essential way of getting people to buy video games. However, marketing in video games is completely different from other ways of marketing in other types of media. When the video game industry originally began the market was completely different with a very limited amount of options, most games being cheap, and games being simple and not super popular. Now in the present video games are expensive, super publicized, and provide a wide range of options. With how expensive games are in today's age and the number of options to choose from many consumers is reluctant to pay for games before watching someone play them first. This is where the huge market of video games is seen. On websites like YouTube or twitch (both have people who live play games and upload videos of themselves playing) there are thousands of people who provide gameplay of video games. One of the most recent examples of this is on a game known as “among us” Although this game is free a majority of people were unaware of its existence (due to its unpopularity with how many video games exist). However, once YouTubers and Twitch streamers began providing gameplay of “among us” the game rose from an average below 100 players to averaging millions per day. Due to the successes of streamers playing games and making the game more popular, video game companies have begun paying people to play their games. This form of advertisement garners millions of people the opportunity to watch games and see whether or not they want to buy it. This in itself shows why marketing in video games is so vital to games' popularity and success in the industry.
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AuthorAndrew S Burke, P7 AICE Media Studies, Cambridge student Archives
April 2021
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